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Business/Investment

6 Ways to Improve Your Local SEO Advertising Now

When it comes to helping your business thrive, you have no greater tool than SEO. But what if you’re trying to get more exposure in your specific state, region, county, or town? This is when local SEO should become your priority in order to increase local customers and leads.

In this article, we’ll cover everything you need to know about local SEO and describe six ways to improve your local SEO advertising today.

What Is Local SEO?

Local SEO is a type of digital advertising that deals specifically with optimizing your website for local searches. This means that the top results of a search like “San Francisco restaurants” will list businesses that are specifically located in San Francisco, California, instead of a random pizza joint in Reno, Nevada.

Many users use Google specifically to search for local stores and businesses, which means it’s absolutely essential for your business to be discovered online. While this might seem complicated, it’s actually quite simple to get started. Here are the top ways to improve your local SEO advertising today.

Update Your Google My Business Account

Before you can start optimizing your website for local searches, you need to make sure that your business is appropriately listed in Google My Business. Otherwise, you could end up missing out on valuable leads and traffic opportunities.

To get started, head over to google.com/business and sign in with your Gmail account or create a new one if needed. Once you reach the dashboard, make sure the following contact information is correct:

  • The name and full address of your business. You can add a link to your website or blog if desired.
  • Your business phone number. This field should include a local area code to make it easier for customers to call you.
  • Hours that your business is open.

After you have these areas set up, verify your listing by clicking on the verification button near the top of the page next to My Business Account.

From there, simply follow the instructions and place a checkmark in all of the boxes that appear. Typically, you’ll need to upload at least one photo of your business and verify your physical address in order for your listing to become approved.

Create Content Based On Local Events or News

To improve your local SEO efforts, create original content that centers around local events or news. Original content about local events and news is particularly effective because you’re engaging with customers while also creating more potential backlinks and references to your business for local searches.

Simply use Google’s search bar to see what types of topics are trending in your area to get started. Then, if you’re having trouble coming up with ideas, take a look at what other local news websites in your area are talking about and find a way to chime in on that conversation.

 Ask For Reviews From Your Customers

One of the quickest ways to get other people talking about your business online is by asking for reviews on popular websites such as Facebook, Yelp, and Trip Advisor. This will give other customers good insight into what type of experience they can expect when doing business with you and will also help you get listed higher in local searches.

 To get started, simply create a URL with your business name and ask customers to post their reviews online when they visit your business. This is an excellent way to build a social presence right from the beginning.

 Ensure Your Website Is Optimized For Mobile

According to Google, mobile is the primary way that people are using search engines. That means it’s essential for your business website to be fully optimized for mobile devices so that potential customers will find you when they are searching nearby or on the go.

 If you don’t have a responsive website design, it’s time to invest in one. You don’t want your business to be left behind as more and more people use smartphones and tablets for online searches.

 Keep the design of your website as simple as possible and include as few ads as you can – Google penalizes websites that try to spam search results with too many ads or other distracting content.

 Separate Each Of Your Services Or Products By Page

While it might be tempting to host all of your products on one page, you’re missing out on an opportunity to provide more information and relevant content to your customers. Instead, make sure that each product or service has its own page so it can be easily found when potential customers search online.

 This is especially important if your business offers a wide array of products or services. Spreading out your products and services by category rather than lumping them together on one page makes it much easier for customers to quickly locate the content that they’re looking for. And it enables you to target multiple local keywords naturally and organically.

 Utilize Local Keywords

As Digital Authority Partners explains, another way to ensure your business website is being found online for local keywords is to use them whenever possible throughout your content. If you have a brick-and-mortar shop, using phrases like “local store near me” or “in-store” isn’t going to do much good. These phrases don’t contain information about where someone can find you. Instead, use more targeted keyword phrases like “Pizza joint in Mankato, MN” or “best-sliced pizza in Mankato” to get the best results.

While figuring out local keywords may require some research, it’s one of the best ways to make your website stand out from the competition. If you’re unsure of where to start, using online keyword research tools such as Ahrefs or Google Analytics will help you determine what types of keywords are best for your business to use to get the results you’re looking for.

If you’re uncertain where to start, get professional assistance to ensure that you’re using targeted keywords that provide real value for potential customers. SEO consultants can help you determine the keywords that will be best for your business and can also make recommendations to ensure your website gets positive results from local searches.

Conclusion

Whether you’re just starting your business, or you have a long-established company, it’s critical that you take the time to learn how to use local SEO for your business, so you can increase traffic to your website and get more customers in the door. Use the tips mentioned above to  help your website start getting positive results from local searches for the keywords and phrases that are most relevant to your business.

Business/Investment

The Ultimate Guide to the Best Cryptocurrency Trading Platforms

Cryptocurrency offers investors a new investment opportunity that throws traditional rules overboard. From the upside potential to the commodity shift, everything about this asset class is unique and powerful. Adding these assets to your portfolio is a great way to take advantage of all the technology the modern world has to offer. However, before you dive headfirst into this topic, it is a great idea to learn how cryptocurrency works and how to select a fantastic cryptocurrency trading platform to make your moves in the market easier.

With this guide, getting the most out of your cryptocurrency trading is simple and effective. The asset class is poised for continued exponential growth, and getting in now is a great idea for virtually any investor. Read on to learn more about investing in cryptocurrencies.

Cryptocurrency trading begins with a cryptocurrency exchange.

The mejores plataformas de comercio de criptodivisas make the dreams of investors easier. In the cryptocurrency space, exchanges offer a broad approach that helps investors do research, use data analysis, as well as a variety of other tasks. First of all, cryptocurrency exchanges allow users to buy and sell crypto assets. There are thousands of different coins that a buyer can carry in their portfolio, and with one of the best cryptocurrency exchanges (such as Coinbase, Binance, Kraken, or Gemini), adding all of them to your holdings is a great possibility.

In addition to buying and trading assets from one currency option to another, these larger exchanges also allow investors to trade fiat currencies for crypto assets. This is one of the first hurdles a new cryptocurrency investor faces, and with the help of an exchange, buying directly from the cryptocurrency market is easier than ever. In previous years, investors had to find an entry point into this new space; Likewise, exchanging Bitcoin or Ethereum for dollars, pounds or yen was also difficult.

Cryptocurrency exchanges offer fantastic research add-ons.

Another area where an exchange can give you an edge is in the research products that their platform provides. A cryptocurrency exchange brings some of the biggest assets directly to consumers, but with these new investment opportunities comes an important requirement. In any investment landscape, learning all you can about price action, momentum trends, and technical indicators can be the difference between a mediocre and a great investment strategy. For those looking to start investing in cryptocurrencies, the newness of the asset class lends itself to an even greater need to research all aspects of the opportunity.

With this young asset class comes an advanced opportunity for your investment returns. Fast-growing assets offer an incredible advantage, but only those who are willing to spend the time and energy to understand how the asset performs in the face of changing social, environmental and political events can only achieve this. They all affect assets in different ways, with real estate, stock commodities and precious metals all being influenced by trends at the micro and macro levels. Cryptocurrency is no different, so leveraging research products (both within the scope of your selected trading environment and beyond with the help of third-party research partners) is the best way to ensure your strategy enjoys a constant success.

Finding a great cryptocurrency trading platform depends on your personal needs. Whether you are a new investor looking to immerse yourself in research materials or a seasoned professional who wants to minimize knowledge gaps, trading fees and other stimuli in the trading environment, cryptocurrency offers some of the best advantages of the market as a whole. Consider these assets for your portfolio with the help of a cryptocurrency exchange that fits your trading strategy.

 

 

Business/Investment

What Should You Look Out For When Qualifying A Business Buyer?

It’s not hard for entrepreneurs to feel excited when prospective buyers reach out with the intention of buying their business. That excitement may be short lived once they realize how much actual work goes into the successful sale of a business or selecting the right person to buy their business.

Here are some tips on how to qualify a potential buyer for a business to ensure a smooth transition.

Their business background

It’s very important that the business seller knows which business field their buyer is/was into before looking to buy. This is because a lack of experience will result in a cumbersome sales transaction. The seller and buyer will most likely have difficulty reaching an agreement or even understanding each other, and the sale might not go through at all.

Worse than that, the sale might go through but, without any prior experience in this field, the new owner may end up inadvertently ruining the business. That would bring shame and lower the integrity of the business.

To prevent this, sellers should make sure that even if just a few skills are missing on the buyer’s part, arrangements are made to train them or point them in the right direction. That would ensure a seamless transition from seller to buyer.

Value of available funds

How much does the potential buyer have to purchase this business? Some buyers may well turn out to be scammers using juicy baits to get you to sell. Some others might well be genuine, make some payment upfront but in the long run lack the funds to complete payment.

The business seller aims to get a buyer in whom they can confidently pass on the company’s financial responsibilities and cash out without hitches.

To achieve this, business sellers should make sure that a potential buyer has enough liquidity in their account to take on the business, or they must have access to different sources of capital like loans from banks or SBA loans.

Define a timeline for the transaction

A defined time tends to be a motivational force ensuring tasks are promptly carried out with no room for slugging. Buyers should all have a timeline during which they plan to go through with the sale.

In cases where the buyer’s timeline is incompatible with the timeline of the business seller, the seller should impose their preferred deadline and make it known to the buyer.

When this time runs out, the buyer should know they have lost their chance to buy the business. There is also room for the business seller to consider offers from other prospective buyers.

It will help if sellers from the onset ask buyers if their timeline will afford them the opportunity to respond within the seller’s preferred timeline. That way, they reach an agreement before discussing other transaction details.

Contracting a qualified business broker can avoid all of the aforementioned pitfalls and ensure a seamless transaction and for the most amount of profit possible. A. Neumann & Associates, LLC is a leading business brokerage on the East Coast and we highly recommend reaching out to them with any questions you might have.

Business/Investment

Should you use API management?

Companies are starting to recognize that data integration is a gateway to a more profitable future. Through virtualization and new models, even historical data from ages ago can become invaluable in the next chapter of a company’s success. Application programming interfaces, or APIs, have become crucial to taking advantage of analytics to make smarter, faster business decisions. It could be exactly what your company has been looking for.

What is API Management?

It is important to understand the capabilities of an API program. gerenciamento de API succeeds over time, but backend systems keep up with demand. An API management solution can alleviate slippery backend systems by providing caching for data that remains consistent. This scalability imposes traffic limits on individual developers, or groups them by type. API security is critical as system architects strive to identify information within the architecture that is privately identifiable. These stringent controls are best maintained through API authentication, often done with API keys as a quick and reliable way to ensure identity.

API management platforms can help provide a developer experience through a variety of means. This can be done from interactive digital assets, including self-service key registration and integrated static documentation. API management tools implement solid documentation coverage and service discovery, extending to the registration and integration process. Central to this whole deployment is process scheduling for the overall success of the API.

Key API use cases

It is important to access these gateways APIs with the help of built-in APIs. This will connect to backend data for application integration. This is delivered as a mobile application that will eliminate the need to maintain historical data through archaic paper-based systems. This enables a modernized infrastructure within a digital business, providing greater application agility and better scalability for APIs. New styles of applications built within microservices support complex data flows while providing real-time operations. This incorporates a combination of external and internal APIs.

Public APIs expose internal data and functionality for use by external developers. This can be done through built-in services such as credit card processing. This can also branch into expanded sales channels, allowing retailers to add product catalog capabilities through a third-party website. Some companies use these API platforms to expand to offer value-added services.

In-house developed partner APIs share limited data sets with external companies, typically for B2B interaction within a supply chain. This partner onboarding reduces the time and cost of onboarding new partners by reducing the need for custom coding. This accelerates the supply chain, allowing partners to customize their information exchanges.

Components and Capabilities

As far as desenvolvimento de API goes, it starts with modeling these interfaces. A good API management solution allows users to quickly develop and test their projects to handle a variety of requests across multiple formats. From there, API portals allow users to share their APIs. This allows you to package and manage these products to engage and empower API developers while informing users. API analysis is the best way to monitor all operational aspects to gain a deeper understanding of APL design and capabilities.

This starts with being able to leverage the websites, apps and devices we use through API technology. This can be used to send and receive datasets and digital resources for use in the business world that expands beyond just API developers. API providers are now prioritizing a focus on analysts and other non-programmers to make it accessible and easy to use. API-based businesses become more agile, observable, and competitive. This provides a level of simplicity for developing enterprise applications using microservices exposed through APIs. This allows companies and individuals to take advantage of market visibility through API platforms.

Business/Investment

3 Keys to Better Money Management in Your Life

When you take a moment to think about it, how good of a job would you say you do in managing money?

In the event you could do better with money management, are you willing to put in the time and effort to do it?

By being a better spender and saver, you have a brighter financial outlook now and down the road.

So, what will it take for you to be better with money?

Don’t Let Finances Stress You Out

In your efforts to better handle money, here are three keys to think about:

  1. Finding deals – It stands to reason that you will do better with money when you find deals along the way. That said are you coming up with discounts and keeping more of your hard-earned dollars? If not, now would be a good time to change this. Say for example you enjoy going to visit theme parks. The last thing you want to do is overspend on such excursions. When you want to get Disneyland tickets or tickets to other attractions, do some research. Find out whether you can save through Disneyland, relevant third-party sites or both. Also look to see if your status in life can help you save some dollars. Such examples would be that you are a senior citizen, in or have served in the military and more. Finding deals goes a long way in helping you to avoid overspending.
  2. Avoiding major debt – One of the worst things you can do when it comes to your finances is overspending. So, make it a point to not let debt get the better of you. One of the worst ways to pile up debt is through one or more credit cards. If you have a credit card or cards, the hope is you have been paying off the monthly balance. Failing to do this can lead to monthly interest fees. Before you know it, those fees are eating into your wallet. If you have sizable credit card debt, be sure to pay more than the monthly minimum due. You also may look to transfer a balance if you can find a provider with a better rate than what you have now.
  3. Planning for the future – Depending on your age and where you are at in life, you may or may not be closing in on retirement. In the event you are closer to retirement these days, you hopefully have put away money towards it. Failing to do so can leave you in some financial peril when you stop working on a full-time basis. If you are younger, make sure you have one eye on the future. Starting to save at an early age in life is key to better money management. Even if getting later in life, it is never too late to save up. Some savings is better than none at all when you stop and think about it.

As you look to better money management, the hope is you are making many more good decisions than bad ones.

Business/Investment

3 Ways to Better Your Finances

In taking some time out to assess your financial situation, is it thumbs up or down when you look at things?

If your money management skills need to improve, do you have any thoughts on how to go about doing this?

By being good with money, you can get more out of life. It also means having a little less stress to deal with when money is in play.

So, what needs to happen for you to better your finances?

Do You Oftentimes Find Discounts?

As you look to get a better handle on your finances, here are three ways to go about it:

1. Tracking down discounts – One of the ways to improve your outlook is to track down discounts. As an example, if theme parks are part of your fun, you want to save money when visiting them. So, going online and securing discounts on Disneyland tickets is worth it. You can visit the Disneyland website and also any relevant third-party sites. That would be those offering savings on such tickets. At the end of the day no matter the product or service you want, securing discounts is to your benefit.

2. Avoid running up debt – It is also a good idea to avoid running up notable debt. The debt tends to be credit cards for many consumers. If you are not paying off your balance each month, you run the risk of accruing interest fees as time goes by. When that happens, you are in essence throwing money out the window. Now, who wants to do such a thing? Be smart and spend what you can afford to. If you do have a sizable credit card balance now, look to pay it down sooner than later. You might also consider seeking a balance transfer. That would be with another bank where you will get better rates moving ahead. Finally, do your best to use cash more often when having to buy things. Consumers generally tend to spend less when using cash instead of the plastic. You may feel a little more pain using cash, but know it is the smart thing to do so you can avoid major credit card debt.

3. See if lifestyle changes are needed– Have you taken time to see if what you do is costing you too much money all too often? As an example, paying too much in rent can be setting you back. So, it may mean it is time to look around for a better apartment, condo or house deal where you pay rent. The same is true for what you pay in utilities, groceries and many other things you need to make a go of it. You might also look to put a budget in place if you do not have one now. Keep in mind there is nothing wrong with working off of a budget. Do not look at it as some sort of failure. 

As you try to come up with ways to better finances, the hope is you will keep more of your money moving ahead.

In the event you do not, you could be looking at some tough financial times ahead.

Business/Investment

Why People Love a Credit Card with Rewards

There are many people these days who are heavily reliant on credit cards, and many would struggle if they no longer had access to their cards. When you have a credit card, you can look forward to a host of valuable benefits, and you also have an excellent choice of cards to choose from as well as a variety of providers. From increased financial flexibility to ease, convenience, and better security, a credit card has plenty to offer as long as you choose the right one for your needs and circumstances.

One type of credit card that many people love to use is a credit card with rewards. These cards are ideal for those who want to get something back just for using their card, and people are often amazed at how quickly they can earn rewards with these cards. They are best suited to those who use their cards on a regular basis, as this means they can earn more rewards. In addition, they are suited to those who avoid interest charges by repaying their balance in full each month, as this means that they earn rewards, but this is not counteracted by interest payments.

In this article, we will look at some of the reasons why people love a credit card with rewards:

Some of the Top Reasons

There are lots of reasons why so many people love to use credit cards that offer rewards. Some of these are:

Getting Something Back

One of the reasons why people love these credit cards is that they can get something back simply for using their credit card as they normally would. It is not very often that you get something for nothing in this life, but with the right rewards credit card, you can achieve this goal. As long as you are not spreading your repayments and being charged interest, you can literally get something for nothing with these cards, and you will be rewarded for just going about your business and using your credit card to make purchases.

Chances to Boost Rewards

Another reason why a lot of people love using rewards credit cards is that they offer a range of opportunities to boost rewards and points balances. Some rewards credit cards offer users the chance to boost their points, rewards, and cashback with a range of opportunities. This includes things such as spending a certain amount on the card within a specified period after opening an account, referring friends who sign up for cards, and spending on certain products and services, among other things.

Lots of Rewards Options

One other reason why a lot of people love rewards credit cards is that they provide access to a range of reward options. This means that there are rewards cards available to cater to a variety of needs, preferences, and lifestyles from cashback cards for the thrifty to travel rewards cards for nomads.

These are just some of the reasons why many people love rewards credit cards. 

Business/Investment

What Can Attract More Business to Your Day Spa?

If you’d like to see more business coming to your day spa, do you have any thoughts on how best to go about that?

Day spas tend to be rather popular with people. As such, you stand to do a fair amount of business if you play your cards right.

So, what can get more people coming your way and your revenue going up and up?

Get Your Brand Recognized for the Right Reasons

In doing all you can for your day spa, here are some things to focus on if not already doing such:

1. Getting the word out – How good of a job do you do when it comes to getting the word out to consumers on what you have to offer? The day spa business can be rather competitive. As a result, you do not want competitors getting a leg up on you when it comes to brand promotions. Do all you can to be sure people know what you have to offer and why they should choose you. This can be done via your website and social media platforms for starters. If you have a small business app, consider that a plus. Of course great customer service and products can help spread the word. That is as satisfied customers tell family and friends about your operation.

2. Provide great products – Don’t sleep on the importance of providing the best products. Given most of them come to your day spa to get a break from the daily grind; you do not want them leaving disappointed. So, review everything you have to see if you are lacking anything. This would be products that could improve a customer’s experience. Do you have the best massage beds available? If not, now would be the time to go online and look to massage beds for sale. The right beds will leave your visitors relaxed and refreshed. That is as they get set to head home after a fun day at your business. You should also survey your customers on occasion. Ask them if there are any items and more lacking from your day spa and what they’d like to see. Getting an overwhelming response on certain items may lead you to add them.

3. Reasonable prices and deals – If you have a lot of competition, are you confident your pricing is good? You don’t want to scare away too many individuals because they feel they can’t afford your offerings. It is also smart to offer some discounts from time to time. Doing so can lead to more business and even securing people for the long haul. For example, if you have memberships available, you may offer a buy one/get one free membership. That way a family member can come along for free or a friend of the member and so on. Also look to the idea of an online store if you do not have one now. That is a good means of selling products over the Internet and increasing revenue.

If your day spa business needs to heat up, where will you turn your focus to?

Business/Investment

Does Selling Your Company Seem Like a Good Call?

If selling your small business makes sense, are you willing to put the time and effort into making a sale go?

Selling a small business does not have to be like pulling teeth. That is if you do all the steps needed to make it a seamless transaction.

So, is selling in your near future?

Be Smart and Do Your Homework

When deciding now is the time to in fact sell your small business, here are a few pointers to help you out along the way:

  1. Be prepared for what is to come – It goes without saying that selling will involve paperwork and more. That said be sure you have all your ducks in a row. Missed or incorrect paperwork can slow down a sale. In some instances, it could thwart the sale altogether. By taking the time to do due diligence, there is less of a chance you will find yourself in a bad position. There are people out there who can help you get all the paperwork in order. There are those who’ve got the experience to direct you towards potential buyers too. Be prepared and work with the appropriate pros to make selling as easy and quick as possible.
  2. Have a plan for what is next – You also will want to be ready for what comes after the company is no longer in yours. So, any thoughts to what you may want to do next? You may end up trading out companies. You sell the one you have and end up buying another one be it established or a brand new venture. There may also be the possibility of you going to work for someone else. Would you be comfortable no longer calling the shots? That is being under the guidance of another person or persons? Depending on your age and finances, might you consider retiring? By having thought things through, there is less of a chance you will end up in a bad situation financially
  3. Learn from this – Unless you plan on hanging things up, learn from this experience of selling. You can get some good tidbits to come out of it should you go and sell again down the road. See what works and also what may not have worked. This can make the next time you go to sell a little less challenging. Also, make it a point to understand the financial implications. That is of selling and even buying another company should you choose to do the latter. The goal with any sale along with having it go smoothly is to come out ahead financially. So, when you decide to put your company on the market is a big factor in how things can turn out. Be cognizant of what is going on in the particular industry you are in. This would be when it comes to companies selling, consumer buying trends and more. Knowing the trends can tell you when the best time to sell may in fact be.

As you go about deciding if selling is right for you, are you confident it will all work out in the end?

Written by Ester K. is a content writer at Deepak Shukla and a sales and Public Relations (PR nerd), obsessed with research, sleeping in as much as possible, and listening to podcasts. When I am not at home with my fam I enjoy long walks through the beautiful city of Jerusalem.

Business/Investment

3 Ways to Better Finance Your Small Business

As a small business owner, odds are one of the things that can keep you awake at night is your financial situation.

With that thought in mind, are you happy with how your company is doing financially?

If the answer is no, do you have any thoughts on how to go about improving your finances?

Take Steps to Better Ensure Success

In looking at where your finances are now and how you can go about improving them, here are some things to keep in mind:

1. Not being afraid to seek financial help – Some business owners can be a little stubborn. That is when it comes to asking for financial help. While it may be a pride issue, the bottom line is to know when you need a financial shot in the arm and how to go about getting it. One possibility would be to look into revolving credit. If you qualify for such credit, you can access it when you need it without having to apply again and again. Even though you will have a pre-approved limit, the ability to access those funds and put them to good use is key. Whether you go with revolving credit, a small business loan or even folks to invest in you, get the help you need.

2. Removing credit card debt – Millions of Americans deal with credit card debt. That said you do not want to be one of those people whose business is suffering because of it. Take the time to review and see if such debt is weighing down your business. In the event it is, the goal should be to remove such debt sooner than later. Start by paying more than the minimum each month that is due. You should also look to use cash more often when buying things you need for your business. Although some items you get will need a credit card, be smart and avoid continually running the debt up. You might also check around with banks to consider a balance transfer. Transferring the debt over to another bank with better rates could be a wise move on your end.

3. Deals with vendors – If you work with vendors to provide you with items, are you getting the best of deals? If the answer is no, now would be a good time to work on that. Even if you have specific vendors you’ve worked with for years, do not be afraid to make some changes. That is if it will improve your financial picture as time goes by. Unless there is going to be a drop off in quality of the items they provide be open to switching. That would be when it will save you sizable amounts of money. Let them know you need to save money and that is why you want to end the relationship. You may find them willing to negotiate with you and you could come out ahead when all is said and done.

In doing all you can to better your small business finances, what will be your first move?

Rachael is a content writer at SerpWizz, who has written on a Ultimate Resume Guide, from colored diamonds to SEO software. In her spare time, she enjoys singing, sketching, cooking, and video games.