It goes without saying that operating a company is a full-time job and then some.
Even when you think you have every detail covered, there is likely something else to pop up you forgot about.
That said how can you best go about tracking success with your company from day one?
Documenting Your Ability to Be Successful
In running a first-rate business, you want to do all you can to track and document as much of your operation. Doing so make it easier to see where you are doing well and where you need some improvement.
Among the areas to focus in on:
1. Sales data – Make sure you are tracking your sales efforts. Not doing so can lead to confusion and not being successful at the end of the day. From which products and services do well to which lag behind, track and record your company’s efforts. One important aspect of the sales process is following up on commissions. Your sales team members work too hard not to be rewarded for their efforts. By having the right kind sales spreadsheet in play all the time, you can better record. That is each member’s sales data, what commissions owed and more. The data should be compiled so that it is easy for you to access both in-house and when you are out of the office too. By selling the company on recording and tracking data, you do something positive for your biz.
2. Customer data – Also be sure to properly log customer data. You want that data so you can reach out to them for a variety of things. From billing to when you have special offers available and more. If the data is hard to come by or unorganized, it can make reaching them all that more challenging. You also want to be sure you protect that customer data. Nothing will irritate customers more than to find out their data is compromised. In a day and age when hacking is not uncommon, be sure you have the proper safeguards in place to best protect the data.
3. Marketing data – Are you doing a good job of putting out there and analyzing your marketing data? Without proper marketing data, it can be hard for you to know whether your efforts are making inroads. Each time you put a marketing piece out there, track to see how it is received by the buying public. You should also be tracking your social media efforts. What social sites are bringing traffic back to you and which are not worth all that much of your time moving ahead? Last, the hope is that you are using your website to market your brand. As such, check the traffic your site is receiving on a regular basis. The goal is to see what patterns you come across and where more efforts may need to be made.
In doing all you can to find success, track efforts and see where improvements are going to be necessary.